"Feel the Love" (stylized as "Feel the love") is a song recorded by Japanese recording artist Ayumi Hamasaki. It was released in six different formats on December 25, 2013 by Avex Trax, Avex Taiwan, and Avex Entertainment Inc. worldwide. It was also her first physical release in three years since her EP–single L (2010), and her first double A-side single, alongside the track "Merry-Go-Round", since "Moon" and "Blossom" that same year. The track was written by the singer, whilst production was handled by Japanese musician and long-time collaborator Max Matsuura with the assistance of DJ Hello Kitty; this marks the singer's first single to be produced with another producer outside of Matsuura. Musically, "Feel the Love" is an electronic dance song that lyrically focuses on love and having a good time.

Upon its release, "Feel the Love" received favorable reviews from music critics. Majority of them praised the composition and additional remixes on the physical release, and complimented the production. Charting together with "Merry-Go-Round", it under performed in Japan, reaching number five and was her first single to miss the top spot since her single "Daybreak" twelve years earlier. Two accompanying music videos were shot for the single; the first featuring Hamasaki singing and recording the track, whilst the second had a large-figured woman wanting to lose weight for a man. To promote the single, Hamasaki performed the track on her 2013–2014 Countdown Tour and her Premium Showcase: Feel the Love concert tour in 2014.

On October 24, 2013, it was confirmed through Japanese publication Natalie.mu that Hamasaki would release a new double A-side single titled "Feel the Love/"Merry-Go-Round", and would serve as the singers's first physical release in three years since her EP–single L (2010). It was also her first double A-side single, alongside the track "Merry-Go-Round", since "Moon" and "Blossom" that same year. The track was written by Hamasaki, whilst production was handled by Japanese musician and long-time collaborator Max Matsuura with the assistance of DJ Hello Kitty, the latter producer emphasised as a marketing strategy to portray Hello Kitty as a DJ; this marks the singer's first single to be produced with another producer instead of a sole production by Matsuura. It also marks the first ever track or recording produced and composed by DJ Hello Kitty. Musically, "Feel the Love" is an electronic dance song that lyrically focuses on love and having a good time. The song was composed by Japanese Globe member and producer Tetsuya Komuro, and featured backing vocals by Japanese musician Yumi Kawamura; it also features synthesizers and keyboards in its instrumentation. Like the rest of the content on Hamasaki's fifteenth studio album Colours (2014), "Feel the Love" was written in both Japanese and English language, with the latter being most prominent on this song.

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