Fashion blogger

Fashion blogs are blogs that cover the fashion industry, clothing, and lifestyle.

A fashion blog can cover many things such as specific items of clothing and accessories, beauty tips, trends in various apparel markets (haute couture, prêt-à-porter, etc.), celebrity fashion choices and street fashion trends. They cover fashion at all levels from the largest fashion design houses to the smallest independent designers.

Many fashion blogs could also be categorised as shopping blogs, similar to the content of fashion magazines. Some retailers in the fashion industry have started blogs to promote their products.

Some blogs focus more on fashion advice, featuring how-to articles for the lay reader. Articles discuss clothing fit, the matching and complementing of colors, and other information on clothes wearing and care along with prescriptive advice on adhering to basic standards and recent trends.

Blogs that only occasionally mention fashion are not categorised as fashion blogs, although they may be labeled by the blogger as such.

Fashion is a multi-billion-dollar industry that has considerable impact on the way ordinary people dress and present themselves and relies heavily on media and advertising to communicate the producer's preferences and goals and influence public perception through various types of promotion; at the same time, fashion can be influenced by social change and counter-trends outside the producer, retailer or advertiser's control. As fashion is driven by trends within and without the fashion industry, fashion blogs and other "new media" outside the control of traditional establishment represent a disruptive innovation to the social dynamics of mass media and fashion consumption in modern consumer society. It is likely that the blogosphere will have a considerable long-term influence on the industry, as the number of fashion based blogs continue to grow, with increasing numbers of consumers able to create and modify the media that they consume, and traditional producers and advertisers adapting their practices to avoid dilution of their own influence.

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Wikipedia