Farrar & Rinehart
| Status | Defunct (1946) |
|---|---|
| Founded | 1929 |
| Founder |
John C. Farrar Stanley M. Rinehart Frederick R. Rinehart |
| Successor | Rinehart & Company |
| Headquarters location | New York City |
| Publication types | Books |
Farrar & Rinehart (1929–1946) was a United States book publishing company founded in New York. Farrar & Rinehart enjoyed success with both nonfiction and novels, notably, the landmark Rivers of America Series and the first ten books in the Nero Wolfe corpus of Rex Stout. In 1943 the company was recognized with the first Carey-Thomas Award for creative publishing presented by Publishers Weekly.
Farrar & Rinehart was founded in June 1929 by John C. Farrar (vice president) and Stanley M. Rinehart, Jr. (president), in partnership with Frederick R. Rinehart. In forming the company, Farrar and the Rineharts left the massive Doubleday, Doran publishing house, the result of a merger between their mutual employer, the George H. Doran Company, with Doubleday, Page & Company in 1927. Both Stanley and Fredrick were the sons of the famous playwright and author, Mary Roberts Rinehart. Mary Roberts Rinehart supported her sons and their company by leaving Doubleday, Doran; her bestselling mysteries became a mainstay of the new imprint.
"We will never grow so large that all members of the firm cannot read and be interested in any book we publish," Farrar said. "While we believe in applying journalistic methods to publishing we feel that … there is a need for literature that is written in quiet places and that is brought to the public with dignity."
During the early summer of 1929, Farrar and Rinehart designed and distributed its first promotional piece, the first cannon in what they hoped to be a successful advertising campaign for the book Speculation: The Wall Street Gamebook. Published in October, the month of the stock-market crash, it was a complete failure.
Farrar & Rinehart became one of the most successful publishing houses of its era. Its bestsellers included Hervey Allen's Anthony Adverse (1933), which sold more than two million hardcover copies.
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