Fanfare Records

Fanfare Records was a British record label that was founded by Iain Burton (dancer in The Young Generation, manager of Arlene Phillips and co-founder of Hot Gossip) and Simon Cowell (which made Cowell's first break in the music industry). Burton and Cowell worked together at Fanfare Records for eight years. The label was most successful during the 1980s. The label's biggest success came with Sinitta.

In the 1980s, the company launched, and the first release was "Don't Beat Around The Bush" by Hot Gossip in 1984. This was after the departure of Sarah Brightman, and the new incarnation of the band which included Sinitta, prior to her recording solo with Fanfare. The next release was "I Believe in Dreams" by Jackie Rawe, an artist previously part of the band Shakatak. The song did not reach the UK Singles Chart.

Sinitta's first solo release for Fanfare was "Cruising", but it also failed to chart. However, in 1986, Sinitta's hit "So Macho" became a success for the label, with the single spending twenty eight weeks in the UK Singles Chart, and finally peaking at #2. It went on to become the year's tenth biggest selling single. The follow-up was less successful, and "Feels Like the First Time" flopped at #45. The following year, however, Sinitta teamed up with who wrote and produced her hits "Toy Boy" (#4), "G.T.O" (#15), "Cross My Broken Heart" (#6) and "I Don't Believe in Miracles" (#22). In December 1987, Fanfare Records issued its first album, Sinitta's debut Sinitta!, which gained a BPI Gold award, and peaked at #34 in the UK Albums Chart.

Other releases on the label included a brief Gloria Gaynor revival with her recording of "Be Soft With Me Tonight", remixed by Stock Aitken Waterman which did not chart, the group Mystic issued "Ritmo De La Roche", whilst Rondò Veneziano failed to chart with "Venice In Peril".

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