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Falcon Northwest

Falcon Northwest
Privately Owned
Industry Computer hardware
Founded 1992
Headquarters Medford, Oregon, United States
Key people
Kelt Reeves, President
Products Desktops
Laptops
Website www.falcon-nw.com

Falcon Northwest is a personal computer manufacturing company located in Medford, Oregon, United States which was founded in 1992 by its current president, Kelt Reeves. The company began its existence focusing on high-end systems for Flight Simulation. In 1993 Falcon Northwest bought out Bay Engineering, who served CAD application users, and continued to serve those customers for several years.

Falcon Northwest maintains one facility located in Medford, Oregon, and it chooses not to outsource any of its operations. Falcon Northwest's operations are mostly restricted to online and telephone orders, as the company has not signed any distribution deals with any major retailers.

Falcon Northwest’s system lineup began with the Mach V series and slowly expanded over time. The Mach V models were built with components that Falcon Northwest believed to offer the highest performance in PC games. In 2000, the company added the Talon line at a lower price than the Mach V line. Later, the company brought out the FragBook line of laptops. Falcon Northwest also offers a small form factor (SFF) PC called the FragBox, a miniature system intended for LAN parties. For customers looking for something a little more personal, Falcon Northwest provides custom professionally painted cases.

Example of Falcon NW's Fragbook DRX and their custom paintwork.

Falcon Northwest's magazine advertisements over the years have usually consisted of game art and its characters surrounding one of their systems. Their ads have included games such as Half-Life, Unreal, Alien vs. Predator, and MechWarrior, among many others. Their earliest advertisements played off the company's Falcon name and related it with the F-16 Fighting Falcon fighter plane, perhaps relating to the Falcon series of simulations. Many of the company's ads are available for viewing on their web site.


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