Fair & Lovely (film)
| Fair & Lovely (Kannada: Phēr aṇḍ lavlī) |
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Theatrical release poster
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| Directed by | D. P. Raghuram |
| Produced by | Shilpa Ramesh |
| Screenplay by | D. P. Raghuram |
| Story by | Yathiraj |
| Starring | |
| Music by | V. Harikrishna |
| Cinematography | G. S. Waali |
| Edited by | Joni Harsha |
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Production
company |
Jade Plant Ventures
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Release date
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Running time
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130 minutes |
| Country | India |
| Language | Kannada |
| Fair & Lovely | |
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Soundtrack cover
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| Soundtrack album by V. Harikrishna | |
| Released | 9 July 2014 |
| Genre | Feature film soundtrack |
| Length | 24:51 |
| Label | D Beats |
Fair & Lovely (Kannada: ಫೇರ್ & ಲವ್ಲೀ Phēr aṇḍ lavlī) is a 2014 Indian Kannada romance drama film written and directed by D. P. Raghuram. Produced by Shilpa Ramesh under the banner Jade Plant Ventures, the film stars Prem Kumar as Manoj and Shwetha Srivatsav as Bhumika, a sex worker, in the lead roles.Vijay Raghavendra appears in an extended special appearance. The music was composed by V. Harikrishna who has also made his debut as a lyricist by penning one track for the film.
The film was released on 24 October 2014, to generally positive reviews from critics, who acclaimed the film's screenplay, narration, dialogues, cinematography and the performances of the lead pair, Kumar and Shwetha Srivatsav. The latter's performance won her the Best Actress at the 62nd Filmfare Awards South.
After the debacle of his directorial debut Cheluveye Ninne Nodalu, director Raghuram worked out on chalking out the screenplay for the story narrated by journalist Yathiraj. Upon questioning about the English-language title name for a Kannada-language film, the director mentioned that the title has both the English world "Fair" (referring to Shwetha) and the English word "Lovely" (referring to "Lovely Star" Prem). Having initially planned to name it Aparanji, he abandoned thinking it "would suit a more senior actor like Ravichandran more". Speaking of the theme of the film, he said "[It] surrounds Duddu (Money), Santhe (fair), Bili banna (fairness) and Nyaya (justice)."
Prem Kumar was signed as the lead role in August 2013. Nakshatra's signing was revealed in November 2013. Raghuram however kept the signing of another actor secretive till the month of the film's release. It was revealed three days before the film's release that the actor was Vijay Raghavendra. Work on the film began in September 2013, with sound recording work having been carried out in Bangalore. Filming began on 11 October 2013.
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