In statistics, a full factorial experiment is an experiment whose design consists of two or more factors, each with discrete possible values or "levels", and whose experimental units take on all possible combinations of these levels across all such factors. A full factorial design may also be called a fully crossed design. Such an experiment allows the investigator to study the effect of each factor on the response variable, as well as the effects of interactions between factors on the response variable.
For the vast majority of factorial experiments, each factor has only two levels. For example, with two factors each taking two levels, a factorial experiment would have four treatment combinations in total, and is usually called a 2×2 factorial design.
If the number of combinations in a full factorial design is too high to be logistically feasible, a fractional factorial design may be done, in which some of the possible combinations (usually at least half) are omitted.
Factorial designs were used in the 19th century by John Bennet Lawes and Joseph Henry Gilbert of the Rothamsted Experimental Station.
Ronald Fisher argued in 1926 that "complex" designs (such as factorial designs) were more efficient than studying one factor at a time.
Fisher wrote,
"No aphorism is more frequently repeated in connection with field trials, than that we must ask Nature few questions, or, ideally, one question, at a time. The writer is convinced that this view is wholly mistaken."
Nature, he suggests, will best respond to "a logical and carefully thought out questionnaire". A factorial design allows the effect of several factors and even interactions between them to be determined with the same number of trials as are necessary to determine any one of the effects by itself with the same degree of accuracy.
Frank Yates made significant contributions, particularly in the analysis of designs, by the Yates analysis.