Facebook Credits

Facebook Credits was a virtual currency that enabled people to purchase items in games and non-gaming applications on the Facebook Platform. One U.S. dollar was the equivalent of 10 Facebook Credits. Facebook Credits were available in 15 currencies including U.S. dollars, pound sterling, euros, and Danish kroner. It was expected that Facebook would eventually expand Credits into a micropayment system open to any Facebook application, whether a game or a media company application. While the Facebook Credits website is still active, Facebook has announced that it is doing away with Facebook Credits in favor of local currency.

Facebook Credits went into its alpha stage in May 2009 and progressed into the beta stage in February 2010, which ended in January 2011. At that time, Facebook announced all Facebook game developers would be required to process payments only through Facebook Credits from July 1, 2011.

Facebook retains 30% and developers get 70% of all revenue earned through Credits. Credits is a single currency that can be used in multiple games and applications, and its introduction led former PayPal executives to comment on whether or not Credits could soon replace PayPal as the leader in virtual payments. By the end of 2010, it was expected that Facebook users would purchase Credits to pay for the majority of virtual goods sold on the social network.

In March 2011, Facebook created an official subsidiary to handle payments: Facebook Payments Inc.

In June 2012, Facebook announced it would no longer use its own money system, Facebook Credits. Users with credits will see them converted into their own currencies. Facebook Credits was officially removed from Facebook in September 2013.

Currently, over 150 developers use Facebook Credits in more than 650 Facebook games and applications, which represents over 70% of virtual goods purchased on Facebook. Developers offering Facebook Credits include Zynga (FarmVille, FrontierVille), CrowdStar (Happy Aquarium, HelloCity), and PopCap Games (Bejeweled Blitz) as well as Playdom, Playfish, RockYou, and 6waves.

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