Fab.com
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Type of site
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design, e-commerce |
|---|---|
| Available in | English, German |
| Created by | Jason Goldberg and Bradford Shellhammer |
| Website | fab.com |
| Alexa rank |
 3,213 (April 2014[update]) |
| Registration | Required |
| Launched | June 9, 2011 |
| Current status | Online |
Fab is an e-commerce company founded in 2010. Once estimated at a worth of over $1 billion, in November 2014, the company was rumored to be in talks to sell for as little as $15 million. In March 2015, the digital and ecommerce assets of Fab were acquired by PCH International for an undisclosed sum and has since been relaunched as a new entity with no interaction from the original founders.
It grew from 175,000 members in June 2011, to over 10 million as of December 2012. As of April 30, 2013, Fab disclosed it received 6 million unique visitors per month and had sold over 7 million products since launch. Fab was originally headquartered in Manhattan and operated a warehouse in Keasbey, New Jersey. The company once had office locations in Pune (India), and Berlin.
Fab was founded in February 2010 by Jason Goldberg (entrepreneur) (formerly of XING AG and Jobster) and chief designer Bradford Shellhammer. The site was originally named Fabulis and was a social network for gay men and their friends before pivoting on June 9, 2011 into its model of daily design inspirations and sales. In November 2011, five months after re-launching, Fab reached 1 million members. The company reached this number faster than Facebook, Twitter and Groupon. In September 2012, Fab removed the membership requirements to browse the site. In December 2012, Fab passed 10 million members, up from 7.5 million members in September. Fab also announced it had sold more than 4.3 million products since its launch, averaging 5.4 products sold per minute. In July 2013, fab eliminated 100 positions at its Berlin office as a profit-building measure. Fab laid off 101 more staff, primarily at its New York City office in October 2013, further reducing their workforce by 19 percent.
On September, 2014, Fab launched a sister website Hem, a design site offering customized furniture designs.
In 2014, Bradford Shellhammer left his role as chief design officer to create his own curated design marketplace, Bezar.
Fab made its first acquisition in January 2012 when it purchased independent fashion retailer FashionStake. In February 2012, Fab purchased German flash sales website Casacanda. Four months later they acquired UK company Llustre.
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