FIVB Volleyball World League
Current season, competition or edition: 2017 FIVB Volleyball World League
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| Sport | Volleyball |
|---|---|
| Founded | 1990 |
| No. of teams | 12 in Group 1 12 in Group 2 12 in Group 3 |
| Continent | International (FIVB) |
| Most recent champion(s) |
 Serbia (1st title) |
| Most titles |
 Brazil (9 titles) |
The FIVB Volleyball World League is an international men's volleyball competition. Created in 1990, it is the longest and richest of all the international events organized by the Fédération Internationale de Volleyball (FIVB). The tournament is annual. The women's version of the competition is called FIVB Volleyball World Grand Prix. This event should not be confused with the other international volleyball competitions, the World Championship, the World Cup and the World Grand Champions Cup.
The World League was created in 1990 as part of the intensive marketing programme that would become a distinctive mark of the FIVB's activities near the end of the century. The idea was to promote the sport of volleyball by establishing an annual competition that would appeal to audiences all over the world.
At that point, international competitions involving top volleyball teams (e.g., the Olympic Games, the World Championship) took place only in 4-year cycles, and were usually confined to a host city or nation. By contrast, the World League was designed to be played on a one-year basis, with a system of rotating cities that allowed every team to host a number of matches in the preliminary round. Further restrictions on participation, such as mandatory local broadcasting, ensured massive TV & media coverage.
The FIVB's strategy eventually proved visionary: at the turn of the century, the World League was fully consolidated as a major international volleyball event. Generous rewards in cash - from 1990 to 2004, the total sum spent on prize money jumped from $1 million to $13 million - compensated in the eyes of the national federations for the competition's relative lack of tradition and prestige.
Following the success of the World League, the FIVB launched a sister project in 1993 for women's volleyball, the Grand Prix. It was very effective in East Asia, where this type of event has become tremendously popular, but its results in a worldwide scale still remain timid.
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