FIFA World Cup mascot
Each FIFA World Cup since 1966 has its own mascot. World Cup Willie, the mascot for the 1966 competition, was the first World Cup mascot, and one of the first mascots to be associated with a major sporting competition. The mascot designs represent a characteristic feature (costume, flora, fauna, etc.) of the host country.
The World Cup mascot is frequently one or more anthropomorphic characters targeted at children with cartoon shows and other merchandise released to coincide with the competition.
World Cup Willie
Juanito
Tip and Tap
Gauchito
Naranjito
Pique
Ciao
Striker,
the World Cup Pup
Footix
Ato, Kaz and Nik (The Spheriks)
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Wikipedia