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Eye-Fi

Eye-Fi, Inc.
Private
Industry Computer data storage
Founded 2005
Founder Yuval Koren
Ziv Gillat
Eugene Feinberg
Berend Ozceri
Headquarters Mountain View, California, United States
Key people
Matt DiMaria (CEO)
Website www.eyefi.com

Eye-Fi is a company based in Mountain View, California that produces SD memory cards and SDHC cards with Wi-Fi capabilities. Using an Eye-Fi card inside a digital camera, one can wirelessly and automatically upload digital photos to a local computer or a mobile device such as a smartphone or tablet.

Eye-Fi offers three models, varying in speed, storage capacity, and software services provided.

Eye-Fi is originally known for its WiFi enabled SD card ("Cards")product line which began commercial shipments in 2007. Since its original creation, Eye-Fi has continually released upgraded versions of its hardware products, most recently the Eyefi MobiPro WiFi SD cards available in 16GB and 32GB capacities.

Eye-Fi Cards are compatible with virtually all digital cameras manufactured since 2010. Approximately 400 models from Canon, Nikon, Sony, Olympus, Casio and others also include Eyefi firmware built into their cameras under the Eye-Fi Connected branding. Eyefi Connected cameras are able to control various functions of the Eye-Fi Cards, including the ability to manually turn the WiFi feature on/off.

The core feature of all Eyefi Cards is the ability to automatically detect when a new image file has been captured on a camera.

Once a device running the Eyefi Mobi software detects the presence of an Eyefi Mobi Card, any new images captured on the Card are automatically sent to the device running the Eyefi Mobi app. This mode is referred to as "automatic transfer". In addition, the Mobi Pro product line provides for a "selective transfer" mode in which only photos designated by the user are transferred to the Eyefi Mobi app. Identification of which files to transfer is accomplished using an in-camera operation, usually consistent with files designated as "protected" or "locked".

Initial set-up of Eyefi Mobi and Eyefi Mobi Pro Cards is accomplished by installing the Eyefi Mobi app on the users device. Once installed, the user is directed to insert the Eyefi Card into their camera and to capture a photo or video. When users start the Eyefi Mobi app on their device the first time, they are prompted to enter the "activation code" for their Eyefi Card. The activation code is provided on a card inside the Eyefi product packaging. Once the user enters the code into the app, the Eyefi Card will begin transferring new files to that device. The set-up operation must be completed for any device the user wishes to transfer images from their camera. Once completed, the set-up does not need to be repeated.

Eyefi Mobi Pro products support two major WiFi network types - so called "direct" and "infrastructure" wireless networks. A direct network connection is a peer-to-peer transfer between the Card and the device running the Eyefi app. Infrastructure transfer is accomplished when both the Card and the device running the Eyefi Mobi app are within range of the same router based network. In the latter case, the Eyefi Mobi Pro card must be set-up to recognize the SSID and password of the router based network. Configuration of the Eyefi Mobi Pro Card to enabled selective transfer as well as set-up for router based transfer is accomplished using the Eyefi Mobi Desktop apps on Mac and Windows PC platforms. Eyefi Mobi Cards only support direct mode, automatic file transfer so no desktop set-up is required.


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