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Extreme Associates

Extreme Associates
Private
Industry Pornography
Founded 1997
Headquarters 11133 Vanowen, Suite D, North Hollywood, California, United States
Key people
Rob Zicari (Founder, Owner, Director), Janet Romano (Owner, Director), Tom Byron (Owner, Director)
Products Pornographic films

Extreme Associates, formerly known as Extreme and Extreme 2.0, is a pornographic film producer, featuring a catalog of DVD titles and Internet content. It is owned by Rob Zicari ("Rob Black") and his wife Janet Romano ("Lizzy Borden"). The studio's material is controversial, with its films often featuring erotic humiliation and rough sex. Extreme has faced legal charges of obscenity in the U.S. It is associated with another adult film company, Evolution Erotica.

Extreme Associates evolved from Rob Zicari's former company, Extreme Video. It became known as Extreme Associates in 1997 when Zicari, Tom Byron and Van Damage broke away from Patrick Collins' Elegant Angel and formed their own company. Tom Byron and Van Damage have since left the company. Janet Romano started to work for Zicari in 1998, first as an actress and then as a director.

In 2003, it was indicted by the U.S. federal government on obscenity charges. The company is known for being controversial, as it has engaged in public relations wars with Vivid Video, Patrick Collins and his company Elegant Angel, Paul Fishbein and his publication Adult Video News, and Larry Flynt.

Extreme Associates has been featured on America's Most Wanted, Nightline with Ted Koppel and The Daily Show with Jon Stewart, and also in publications such as TIME Magazine and Details Magazine. The company is the subject of the documentaries: PBS Frontline: American Porn (2002) and The Porn King vs. The President, and co-owner Lizzy Borden recently stated that there are more documentaries about the company in the process of being filmed.


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