Exnovation

Exnovation, the opposite of innovation, is where processes and practices that have been tested and confirmed are no longer effective or no longer fit with strategy and are therefore removed by organizations. Some of the companies that have followed exnovation as a strategy to improve organizational performance have been General Electric, Ford Motor Company and American Airlines. The term was coined in the year 1981 by John Kimberly and since then has proceeded to become a notable parlance in various practices, from management to medicine.

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