An exhibition game (also known as a friendly, a scrimmage, a demonstration, a preseason game, a warmup match, or a preparation match, depending at least in part on the sport) is a sporting event whose prize money and impact on the player's or the team's rankings is either zero or otherwise greatly reduced. In team sports, matches of this type are often used to help coaches and managers select and condition players for the competitive matches of a league season or tournament. If the players usually play in different teams in other leagues, exhibition games offer an opportunity for the players to learn to work with each other. The games can be held between separate teams or between parts of the same team.
An exhibition game may also be used to settle a challenge, to provide professional entertainment, to promote the sport, to commemorate an anniversary or a famous player, or to raise money for charities. Several sports leagues hold all-star games to showcase their best players against each other, while other exhibitions games may pit participants from two different leagues or countries to unofficially determine who would be the best in the world. International competitions like the Olympic Games may also hold exhibition games as part of a demonstration sport.
In the early days of association football, known simply as football or soccer, friendly matches (or "friendlies") were the most common type of match. However, since the development of The Football League in England in 1888, league tournaments became established, in addition to lengthy derby and cup tournaments. By the year 2000, national leagues were established in almost every country throughout the world, as well as local or regional leagues for lower level teams, thus the significance of friendlies has seriously declined since the 19th century.
Since the introduction of league football, most club sides play a number of friendlies before the start of each season (called pre-season friendlies). Friendly football matches are considered to be non-competitive and are only used to "warm up" players for a new season/competitive match. There is generally nothing competitive at stake and some rules may be changed or experimented with (such as unlimited substitutions, which allow teams to play younger, less experienced, players, and no cards). Although most friendlies are simply one-off matches arranged by the clubs themselves, in which a certain amount is paid by the challenger club to the incumbent club, some teams do compete in short tournaments, such as the Emirates Cup, Teresa Herrera Trophy and the Amsterdam Tournament. Although these events may involve sponsorship deals and the awarding of a trophy and may even be broadcast on television, there is little prestige attached to them. Frequently such games take place between a large club and small clubs that play nearby, such as those between Newcastle United and Gateshead.