ExerciseTV
 |
|
| Type of business | Joint venture |
|---|---|
| Founded | January 2006 |
| Owner |
Comcast Charter Communications New Balance Jake Steinfeld |
| Key people | Chris Mansolillo Jake Steinfeld |
| Industry | Video on demand |
| Employees | 8 (2009) |
| Slogan(s) | Fitness anywhere anytime |
ExerciseTV was a United States television network broadcast on digital cable. It was free and had video-on-demand (VOD) systems. The network received around eight million views every month.
ExerciseTV workouts ranged from cardio and abs to yoga, pilates and personal training.
Launched in January 2006, ExerciseTV was founded by Jake Steinfeld and created by Comcast. ExerciseTV was available in the United States via Comcast, Time Warner Cable, Cox Communications and Bresnan Communications. The network was managed by Comcast, with New Balance and Time Warner Cable acting as additional equity partners.
ExerciseTV was a joint venture between Comcast, Charter Communications through its subsidiary Time Warner Cable, New Balance and Jake Steinfeld of Body by Jake.
ExerciseTV closed on November 25, 2011. Its Video OnDemand channel and website closed on December 31, 2011.
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