Excel Entertainment Group

Excel Entertainment Group is a subsidiary of Deseret Book Co. best known for its distribution of many pieces of LDS cinema. Excel Entertainment Group's products deal thematically with The Church of Jesus Christ of Latter-day Saints (Mormons) including Forever Strong (2008), Midway to Heaven (2011), Saints and Soldiers (2003), and 17 Miracles (2011). The Group is based in Salt Lake City, Utah.

Founded by former Disney executive Jeff Simpson in 1995, Excel Entertainment began when four Latter-day Saint-oriented record labels and the separate Excel Distribution company were acquired. On November 15, 2004 Excel and Deseret Book announced they would be merged into one company, with Jeff Simpson taking the role of executive vice president.

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