Even Higher
| Author | Chris Forrester (editor) |
|---|---|
| Country | United Kingdom |
| Language | English |
| Subject | Developments in TV broadcasting |
| Genre | Technology/History Non-fiction |
| Published | September 2012 Broadgate Publications |
| Media type | Print (Hardback) |
| Pages | 176 |
| ISBN |
Even Higher is a book describing the future of TV broadcasting, as predicted by various industry figures.
Published in 2012 by Broadgate Publications in Richmond, UK, Even Higher is the follow-up volume to High Above - The untold story of Astra, Europe’s leading satellite company, which describes the birth and growth of the European satellite provider SES, and was published by Broadgate Publications in 2010 for SES’ 25th anniversary.
It is a large “coffee table” style book (32 x 24cm) of 176 pages with hundreds of photographs.
While High Above looked back at the history of broadcasting and the role of satellites in the expansion of television, Even Higher explores the future of broadcasting. It looks forward at the next 25 years and how the television industry is changing to accommodate second screens and social media, as well as how broadcasters and industry insiders expect that future to look.
The contributors to Even Higher are the thinkers, the planners and the creatives who are now determining the shape of broadcasting’s future, and in the book explain their expectations as to the future shape of broadcasting. They examine in detail the future for Linear TV, given the brief to look forward as much as 25 years at broadcasting’s future and highlight some of the developments and plans now taking place across the industry and to examine how they will affect our lives.
In addition, Even Higher includes whimsical chapters looking back on 25 years of broadcasting developments from the year 2037, written by broadcasting technology journalists, Geoff Bains, Julian Clover, and Jörn Krieger.
The book acknowledges that in the broadcasting industry, looking forward 25 months is a challenge, let alone 25 years, not only because of the developing technologies involved but also because of influences outside the direct broadcasting industry, such as Twitter, Facebook and YouTube which have a huge affect of broadcasting today but were almost unknown just ten years ago.
Excerpts from Even Higher
High Above is edited by Chris Forrester with contributions from some of the best-known names in the industry, including Gerhard Zeiler (RTL and now TBS), Mark Hollinger (Discovery), Dr Abe Peled (NDS/Cisco), Greg Moyer (Scripps). Jean-Yves Le Gall (Arianespace), David Wood (EBU), David Mercer (Strategy Analytics) and Dr Kaiichi Kubota (NHK) along with broadcasting technology journalists, Geoff Bains, Julian Clover, and Jörn Krieger
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