Evan Williams (whiskey)
Bottle of Evan Williams
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| Type | Bourbon whiskey |
|---|---|
| Manufacturer | Heaven Hill |
| Country of origin | Kentucky, United States |
| Introduced | 1783 |
| Alcohol by volume | 43.00% |
| Proof (US) | 86 |
| Related products | Heaven Hill |
Evan Williams is a brand of Kentucky straight bourbon whiskey bottled in Bardstown, Kentucky by the Heaven Hill company. The product is aged for a minimum of four years, consistent with its designation as a Kentucky straight bourbon. It has been ranked as one of the world's best selling whiskey brands.
Although bottled in Bardstown, the product is distilled at the Heaven Hill distillery in Louisville.
The "standard issue" Evan Williams bourbon is sold as the mass-market "Black Label" variety, which has been described as "something that's cheap and doesn't taste bad". The company also bottles several other expressions, including a "White Label" that is bottled in bond, an "Evan Williams 1783" bourbon that is produced in more limited quantities and has been described as an "affordable, value-packed bourbon", and a nine-year-old single barrel bourbon sold in vintage-dated bottles sealed with black wax.
As of June 21, 2010, Evan Williams was the second largest-selling brand of Kentucky straight bourbon (following the market leading Jim Beam brand) and had the fastest-growing market share among the top-volume American whiskey brands (with a 12.4% sales growth rate), according to a press release issued by the producer citing A.C. Nielsen Scantrack 2010 data.
Evan Williams Black is 43% alc/vol (86 proof), unlike some popular whiskeys which are bottled at the statutory minimum of 40% alc/vol (80 proof).
Evan Williams was a Kentucky settler who the company says began distilling in 1783 in what is now Louisville, Kentucky. A historical marker in Louisville (depicted in photo at right) says the site was Kentucky's first commercial distillery.
This heritage is emphasized on the bottle label of the best selling variant, the black label, which bears the inscriptions "Since 1783" and "Kentucky's 1st distiller". However, the inscriptions should not be construed as indicating that the brand has continuously existed since the time of the historic distillery. The modern whiskey brand was established in the mid-1900s and has no direct connection to the historic distiller.
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