European Society for Opinion and Marketing Research

ESOMAR (formerly known as The European Society for Opinion and Market Research) is a membership organization representing the interests of the market research profession at an international level.

ESOMAR operates two levels of individual membership:

ESOMAR currently has 4,900 individual members.

In addition to individual membership, ESOMAR also operates a corporate membership scheme open to client-side research departments or research agencies.

Although originally founded with a European scope of activities, ESOMAR has since expanded its remit and now positions itself as a membership organization for the research profession globally. This is reflected in the geographical distribution of ESOMAR members - 49% are based in Europe, with the remainder in other key markets such as the United States (11%), Asia (17%) and South America (7%).

In this role ESOMAR undertakes four primary activities:

ESOMAR operates under a two-tier corporate governance structure:

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