EuroBonus

EuroBonus is the frequent flyer program of the SAS Group. It was launched by Scandinavian Airlines in 1992.

EuroBonus has five membership levels. The entry level is "Member", followed by "Silver", which is attained by earning 20,000 Basic points in a year. Benefits include business class check-in and extra baggage allowance on some flights. Following that is "Gold", which requires 45,000 Basic points. Since 2010 it is also possible to achieve Silver and Gold status by taking a certain number of SAS and Widerøe flights: 10/45/90 individual flights for Silver/Gold/Diamond. Gold/Diamond benefits include all Silver benefits, plus priority security at certain airports, access to SAS and Star Alliance lounges and a 25% bonus on points on SAS Group flights. There is also an exclusive membership tier, called "Pandion", which is awarded personally to 1,500 selected customers by the CEO of SAS. Each Pandion membership is reevaluated yearly, and they have to "fly more than the pilots and crew of SAS" in order to be eligible. In practise membership is awarded according to revenue created for SAS by a single flyer rather than the number of EuroBonus points earned. Benefits include guaranteed seats on SAS flights, even on fully booked flights, and exclusive service.

SAS changed the program's membership levels in April 2014. Notable changes included access to most SAS lounges for Silver members, the ability for Gold members to give away Silver card and lower requirements to reach Silver level. Additionally, a new level was introduced - Diamond. Diamond members will be able to give away Gold card and their points will not expire. Diamond level will be awarded by flying 100 one-way trips or collecting 100,000 points during one year.

On 1 January 2015, SAS again made some significant changes to the EuroBonus program. These changes affect both the thresholds for reaching elite status and earning tables.

The requirements for reaching both Gold and Diamond level were lowered by 10%. This means:

SAS carried out some major restructuring of its point earning tables. The most significant changes are:

Frequent flyer mile accrual was banned on Norwegian domestic flights between August 2002 and May 2013. In 2002, SAS bought up the rival airline Braathens, giving the company a near monopoly on major domestic routes within Norway. After a few months, the airline Norwegian Air Shuttle started flying major routes in competition. To remove the edge SAS had over the new airline, the Norwegian Competition Authority then banned the award of EuroBonus points in Norway from August 1 that year.

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