Estonia participated in the Eurovision Song Contest 2010, held in Oslo, Norway in May. Estonia was represented by Malcolm Lincoln and Manpower 4 with the song "Siren", the winner of Eesti Laul 2010. The winning song was initially not among the 10 finalists, but was included later when another entry was disqualified.

In October 2009, reports stated that Estonia may be forced to withdraw from the Eurovision Song Contest 2010 due to a 7% cut in the ERR spending budget. CEO of ERR Margus Allikmaa stated that "Personally I think cancelling Eurovision participation is the easiest option" in combat to the 28 million kroon (€1.5 million) cut in spending. However no discussions on how to combat the spending cut were held at that time, and no decision had been made. This statement was later backed by Anneli Tõevere-Kaur, ERR's media relations manager, however a decision was still not made.

On 6 November, it was announced that Estonia's participation in Oslo had been secured with 1.5 million kroon (€95,900) donation by Enterprise Estonia foundation, with the broadcaster providing 300,000 kroons (€19,170) for the national final, Eesti Laul. Enterprise Estonia's decision for funding EER's participation was the idea of showcasing Estonia to an audience of nearly 150 million people, as well as the sense of national pride in the Estonian entry.

Eesti Laul 2010 was held on 12 March at the Nokia Concert Hall in Tallinn, hosted by Estonian actors Ott Sepp and Märt Avandi. Songs could be submitted to ERR until 7 January, and an internal jury would select 10 songs to progress to the televised final. The 10 songs were selected in the same format as in the previous year's contest, with the details of each song open to the judging panel. Due to financial problems encountered by ERR, Eesti Laul was simplified from its 2009 form. The winner on the night was selected by a combination of jury and televoting. A record-number of 155 songs were submitted to ERR.

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