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Escapology (album)

Escapology
Escapology cover.png
Studio album by Robbie Williams
Released 18 November 2002
Recorded 2002
Genre
Length 73:51
Label EMI
Producer
Robbie Williams chronology
Swing When You're Winning
(2001)
Escapology
(2002)
Live at Knebworth
(2003)
Singles from Escapology
  1. "Feel"
    Released: 2 December 2002
  2. "Come Undone"
    Released: 14 April 2003
  3. "Something Beautiful"
    Released: 28 July 2003
  4. "Sexed Up"
    Released: 3 November 2003
Professional ratings
Review scores
Source Rating
AllMusic 2/5 stars
Blender 2/5 stars
Entertainment Weekly (B-)
The Guardian 3/5 stars
NME (4/10)
PopMatters (negative)
Rolling Stone 3/5 stars
Stylus (C+)
Slant Magazine 3/5 stars
Yahoo! Music UK 8/10 stars

Escapology is the fifth studio album by English singer-songwriter Robbie Williams. It was released on 18 November 2002 through EMI Records.

The album debuted at number one in the United Kingdom with first-week sales of over 264,000, becoming Williams' fifth consecutive number one.

In 2002, Williams signed a record-breaking £80 million contract with EMI. The contract included a number of provisos, including the label ceding greater creative control to the artist and a commitment to breaking Williams in the American market. In return, EMI affirmed they would benefit from a cut of Williams' non-recording activities, including touring, publishing, and merchandising, thus protecting the company from any commercial downturn in the singer's album sales. So far it has become the biggest music deal in British history.

After a year out from recording, Williams began working on what would be his fifth studio album. The album heralded a new era for Williams, as he had taken a more active role in the making of the album, giving an indication of his growing confidence in the studio. "One Fine Day", "Nan's Song" and "Come Undone" were the first three songs that Robbie wrote without Guy Chambers' input. The majority of the album was recorded in Los Angeles. "Escapology" was arguably conceived as a concept album, due to its lyrical content being totally reflective of Williams' life as a popstar. The album focuses on his hopes and fears. Williams stated: "Half of the album it is written from the standpoint of 'Look, this is really me with my tears of a clown. Do they love me or hate me?' The rest of it is about somebody that I have to think I am to get up onstage. Because little me wouldn't get up there. It's too scary!"

As the contract stated, EMI attempted to break Williams in the American market; to this end the label asked him to tweak Escapology to suit the market. The American release shuffled the song order, removed "Song 3", "Hot Fudge", "Cursed" and one hidden track, added "Get a Little High" and "One Fine Day", and made "How Peculiar (Reprise)" a main album track instead of a hidden track. Williams promoted the album on shows such as Good Morning America, Last Call with Carson Daly and The Tonight Show. This version of the album won the award for Best Album by a Solo Male in the International Category at the Premios Oye! in Mexico.


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