Erik Adigard

Erik Adigard des Gautries (1953) is a communication designer, multimedia artist and educator based in the San Francisco Bay Area. A co-founder of M-A-D, a Berkeley-based design firm. He is a former design contributor to Wired magazine.

Adigard was born in Republic of the Congo where his father was stationed as a French foreign correspondent. His grandfather is Jean Adigard des Gautries, a noted historian and a Legion of Honour recipient. When Adigard was ten his family returned to Paris. He began his university studies in English Literature, Semiotics, and Fine Arts in France before coming to the United States to obtain a BFA (1987) in Graphic Design at California College of the Arts (CCA).

While a student, Adigard's first designs earned him national awards for their experimental mix of iconography and offset printing techniques. Upon graduation, with Patricia McShane, he established M-A-D—also known as "madxs", a brand and communications design studio. Since creating his first digital images for Macworld magazine in 1989 he has been exploring the limits of the graphic design discipline as it continues to be redefined by shifting relationships with technology and social phenomena. His activities range from branding, print, web, video and multimedia, to consulting and exhibits—always with a concern for conceptual accuracy and creative innovation.

In 1992 he participated in the launch of Wired magazine by conceiving its first visual essay, and then continued to develop a visual vernacular specific to Wired and often labeled "Wired look". In 1996-1998 he served as design director for WiredVentures where he designed new web offerings, including the Hotbot search engine, WiredNews and the ground breaking LiveWired.

His short documentary, Webdreamer, a portrait of fellow web designers, was featured in international film festivals such as RESfest and the Sundance Film Festival.

In 1999 he co-authored Architecture Must Burn with Aaron Betsky.

From 2000 until 2004 Adigard developed brand strategy for IBM software, creating a graphic system that allowed for five distinct brands; DB2, Lotus, Tivoli, Rational, and Websphere, to combine into an integrated offering. This brand system included a visual campaign that was in continual use throughout the decade.

...
Wikipedia