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Equitable Building (Atlanta)

Equitable Building
EquitableAtlanta.jpg
General information
Status Complete
Type Office
Location 100 Peachtree Street NW, Atlanta, Georgia, United States
Coordinates 33°45′24″N 84°23′19″W / 33.756774°N 84.388577°W / 33.756774; -84.388577Coordinates: 33°45′24″N 84°23′19″W / 33.756774°N 84.388577°W / 33.756774; -84.388577
Construction started 1966
Completed 1968
Owner Capmark Bank (100 Peachtree Street Atlanta LLC)
Height
Roof 453 ft (138 m)
Technical details
Floor count 32
Design and construction
Architect Skidmore, Owings and Merrill

The Equitable Life Assurance Building is a 32-story, 453 foot (138 m) tall office building in Atlanta, Georgia. It is located at 100 Peachtree Street in the Fairlie-Poplar neighborhood in downtown Atlanta. A typical example of an International-style skyscraper, the building was designed by Chicago-based architectural firm Skidmore, Owings and Merrill, and was constructed in 1968 on the site of the former Piedmont Hotel. The building's "EQUITABLE" signage remains an easily recognizable piece of the downtown Atlanta skyline, while the tower's black finish stands in sharp contrast to the surrounding buildings.

The Equitable Building is adjacent to the historic Flatiron Building and the historic Rhodes-Haverty Building. The building's site is bounded on the southwest by Luckie Street, on the northwest by Forsyth Street, on the northeast by Williams Street, and on the southeast by Peachtree Street. The public greenspace and outdoor seating of Woodruff Park is located across Peachtree Street to the south. The building is serviced by MARTA Red and Gold line trains at the Peachtree Center station, as well as the Atlanta Streetcar at the Woodruff Park and Peachtree Center streetcar stops.

In 2016, Georgia's Own Credit Union moved its headquarters to the building.

The building was constructed for the Equitable Life Insurance Company in 1968, with the company maintaining ownership of the building from 1968 to 1997 when it was sold to Chicago-based LaSalle Advisors for roughly $36 million. In 2007, it was purchased by Equastone 100 Peachtree LLC for 57 million.


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