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Epinions

Epinions.com
Epinions Logo.png
Type of site
Online marketplace
Available in English
Owner eBay
Website www.epinions.com
Alexa rank Negative increase 75,773 (October 2015)
Commercial yes
Registration available
Launched 1999; 18 years ago (1999)
Current status active

Epinions.com was a general consumer review site established in 1999. Epinions was acquired by Shopping.com (known as DealTime at the time of the acquisition) in 2003, which in turn was acquired by eBay in 2005. At Epinions, visitors could read new and old reviews about a variety of items to help them decide on a purchase. As of 25 March 2014, all community features, and features for submitting new reviews, were disabled. This is stated in the site's still-appearing information - FAQs.

Epinions was founded in 1999 during the dot-com bubble by Nirav Tolia (who left Yahoo and $10M of unvested shares), Naval Ravikant (formerly of @Home where he left $4M in options), Ramanathan Guha (from Netscape by way of AOL where he left ~$4M in stock options), Mike Speiser (formerly of McKinsey), and Dion Lim (formerly of Morgan Stanley) with $8 million in seed financing from venture capitalists Benchmark Capital and August Capital.

By January 2003, Epinions had received $45M in funding. It had 5.8 million users, but all of the founders other than Tolia had left, and the company had just started to make a profit in 2002. In the words of Tolia: "We felt we couldn't finish what we started because we had a little problem. We needed a viable business model."

In 2003, the company Dealtime acquired Epinions for an undisclosed amount of stock and Tolia became the COO of the new company, Shopping.com. The four co-founders who had left consented to the deal, which rendered their shares worthless. Shopping.com had an initial public offering on October 30, 2004. At the end of trading that day, Shopping.com was worth $750 million; the two VC firms' shares were worth ~$60M, and Tolia's shares were worth ~$20M.

In January 2005 the four cofounders who had left and other Epinions employee-stockholders filed a lawsuit against Tolia and the two VC firms that provided seed funding. The suit claimed that the defendants "failed to share with them 'material facts concerning Epinions' financial affairs,' including news of a deal with Google that the company knew would increase its 2003 profit by 1,400 percent". The case was settled by December 2005; financial terms were not disclosed.

In June 2005 eBay and Shopping.com announced that eBay would acquire Shopping.com for $634M and the transaction was completed in August of that year.

On February 25, 2014 the company announced that as of March 25, 2014, all Epinions community features and member login would be removed and/or disabled from the Epinions website. The staff at Epinions made it clear the community members would no longer be able to delete or edit their content submissions, and that their submissions would remain on Epinions and the eBay networks without future compensation.


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