Enhanced Music
| Enhanced Music | |
|---|---|
 |
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| Founded | 2008 |
| Founder | Will Holland |
| Genre | Various, Trance, progressive, EDM |
| Country of origin | United Kingdom |
| Location | London |
| Official website | http://www.enhancedmusic.com/ |
Enhanced Music is an independent, UK-based electronic dance music record label founded by Will Holland and co-owned by Austin, Texas-based DJ/production duo Tritonal. Operating under the motto "Music Sounds Better When It’s Enhanced," the label is home to artists in the EDM, trance and progressive genres such as Tritonal, Estiva, Lange, Aruna, Juventa and was the label which discovered and developed artists such as Arty and Audien. To date, Enhanced’s output includes over 1100 releases, including over 800 singles and EP’s, 25 full-length albums and hundreds of digital compilations.
Drawn to the world of underground dance music, Will Holland discovered DJing and producing in his early teens and was soon a regular in the UK trance scene, playing at superclubs like Passion, Slinky, and Wildchild, where he was made resident in October 2005. In January 2005, he began a residency with the influential club brand Gatecrasher, which later lead to a partnership with the current leader in the northern UK trance scene, Digital Society where Will has been involved in events since 2007 and remains the resident DJ.
Will Holland’s DJ’ing had raised his profile amongst the leading names in trance and he released several original productions under the Platipus and Bonzai labels before remixing for Mike Koglin, Neo & Farina. Around the same time, Will launched his Enhanced Recordings label as nothing more than a ‘serious’ hobby in his spare time and outlet for his own releases but soon had attracted the attention of other industry players with releases from Gareth Emery, Markus Schulz and more. Enhanced Music was registered as an Ltd Company in the UK in 2008 and became the parent company for all subsequent sub-labels under the main label’s umbrella.
By 2010, tracks released on Enhanced were receiving support from leading DJs like Armin van Buuren and Above & Beyond through their worldwide radio shows and live sets. Will continued to release his own originals and mixes exclusively through the label, including four 'Compilation Of The Month' selections from Mixmag and the critically acclaimed ‘Digitally Enhanced’ series, now in its sixth rotation.
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