Engagement announcement dress of Catherine Middleton
A full-body view of Catherine Middleton (left) in the blue Issa dress she wore at her engagement announcement to Prince William of Wales (right) at St. James's Palace.
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| Designer | Daniella Issa Helayel |
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| Year | 2010 |
| Type | Blue long-sleeved silk-jersey dress |
During the public announcement of her engagement to Prince William of Wales, on 16 November 2010, Catherine Middleton wore a blue Issa dress to coordinate with the sapphire engagement ring given to her by Prince William. The dress sold out within 24-hours of her appearance in it, and sparked a trend in "little blue dresses".
Brazilian-born London designer Daniella Issa Helayel, known for her eponymous Issa London label, has designed her versatile, form-fitting dresses under that name since 2001. A favourite of Middleton's for years prior to her engagement, she has been seen in Issa dresses through the years and has been called an "unofficial brand ambassador."
Issa's designs have been seen on celebrities such as Naomi Campbell, Madonna, Jennifer Lopez, and Scarlett Johansson, as well as William's cousins, Princesses Beatrice and Eugenie of York. Middleton's sister Pippa has also been seen in Issa's clothing, including Kate's engagement dress design in a red colour, which she wore to an event in 2007.
The dress has been described in colour as "sapphire," "navy," and "royal blue". The deep blue colour complemented Diana, Princess of Wales' sapphire engagement ring, which her son William presented to Middleton upon their engagement. The long-sleeved, low-cut wrap dress has been described as one of Issa's "classic silk jersey dresses", and along with the engagement ring, was paired with "simple black pumps" by Middleton.
Designer Issa told People that she was elated that Middleton had decided to wear her dress for the engagement announcement, stating:
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