Emma Approved
| Emma Approved | |
|---|---|
| Genre | Comedy |
| Created by | |
| Written by |
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| Directed by | |
| Starring |
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| Country of origin | United States |
| Original language(s) | English |
| No. of episodes | 72 |
| Production | |
| Executive producer(s) | |
| Location(s) | Santa Monica, California |
| Running time | 4-8 minutes per episode |
| Release | |
| Original network | YouTube |
| Original release | October 7, 2013 – August 23, 2014 |
| External links | |
| Website | |
Emma Approved is an American multi-platform web series starring Joanna Sotomura and Brent Bailey based on Jane Austen’s Emma. The show is a follow-up to The Lizzie Bennet Diaries and is the third production out of web series company and YouTube channel, Pemberley Digital. In the series, Emma Woodhouse is reimagined as a lifestyle coach and matchmaker who is filming herself for the future documentary about her life. Emma Approved aired twice weekly on Pemberley Digital’s YouTube channel starting October 7, 2013. The show consisted of 72 episodes, ranging from five to seven minutes in length. The series ended on August 23, 2014 and has accumulated over 3 million views on the Pemberley Digital YouTube channel.
The series focuses on the life of Emma Woodhouse and takes place at the offices of her eponymous lifestyle company, Emma Approved, an all-in-one lifestyle coaching, matchmaking, and event planning company. Emma decides to document her business successes (to the chagrin of her business partner Alex Knightley). Alex forces Emma to hire an assistant: Harriet Smith. When best friend Annie Taylor announces she wants to call off her wedding to Emma Approved client Ryan Weston, Harriet and Emma convince Ryan’s step-brother Frank Churchill to send a wedding gift because he can’t make it and the wedding is back on.
Harriet has a crush on Emma Approved’s IT guy Bobby Martin, but Emma doesn’t approve the match and thinks Harriet can do better. Emma plans to set Harriet up with Emma Approved’s newest client, Senator James Elton, but he likes Emma and thinks Harriet is below him. Elton leaves Emma Approved as a client when Emma rebuffs him. Emma takes a break from the company. When she returns, Izzy Knightley arrives, Emma’s sister and Alex’s sister-in-law. Turns out, Izzy isn’t feeling heard by her husband John. Emma’s meddling almost breaks the couple up, but eventually Izzy reveals what she really wants: to go back to school. Meanwhile, Harriet starts a music club (playing ukulele).
Alex finds Emma’s next client: Maddy Bates, whose accounting business is struggling. Emma decides to throw an elite fundraiser in order for Maddy gain more clients, and Frank Churchill arrives to help. Senator Elton returns to ask Emma Approved to plan his engagement party to Caroline Lee. Hating the experience with the Eltons, Emma decides to change the direction of the company and focus on high-profile charity causes. They hire Jane Fairfax to help, Maddy Bates’ niece and Emma’s self-identified rival. They put together a Bachelor/Bachelorette Auction for human rights as their first cause.
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