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Emerica


Sole Technology, Inc. is an American footwear company, specializing in skate shoe production and distribution. The company is owned and run by Pierre André Senizergues, a former professional freestyle skateboarder. The company's headquarters are in Lake Forest, California, United States (US).

The company's first and largest brand is etnies. Established in 1986, etnies produces footwear and apparel for skateboarding, , , surfing and snowboarding—the brand also sponsors teams in all of these "action sports." The brand's products are divided into three lines: "Mens," "Womens," and "Kids."

etnies plus, a limited-edition designer line, was formed in 2005 and produced limited runs of men's and women's footwear. However, a catalog has not been released for the line since 2011 and, as of September 2013, news of the line's future has not been released.

Founded in 1995, éS produces skateboarding footwear and apparel. The brand subsequently sponsored a team that included professional skateboarders John Rattray, PJ Ladd, Eric Koston, Paul Rodriguez, Justin Eldridge, Rodrigo Teixeira (TX), Bob Burniquist, Arto Saari, Nyjah Huston, Tom Penny, and Rick McCrank.

After announcing a hiatus in mid-2012, the brand returned in 2014 with special edition runs of their famous shoes distributed to select skateboard shops.

Emerica was launched in 1996, sponsors a team of skateboarders, and has produced the following videos: Yellow (1997), This Is Skateboarding (2003), Kids in Emerica (2005), Stay Gold (2010), MADE: Chapter One (2013), and MADE: Chapter Two (2016). The 2013 video, MADE: Chapter One, was offered to consumers at a price of their choosing, with a minimum price of US$1.00 established.

In July 2013, the brand released its "Workwear" line with the Andrew Reynolds "signature workwear denim capsule." Reynolds explained in a promotional video for the product:


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