Emerge (magazine)
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| Categories | News magazine |
|---|---|
| Frequency | Monthly |
| Circulation | 170,000 (2000) |
| First issue | September 1989 |
| Final issue | June 2000 |
| Country | United States |
| Based in | Washington, D.C. |
| ISSN | 0899-1154 |
Emerge was a monthly news magazine that was published from 1989 to 2000. Its primary focus was on issues of interest to African Americans. In 2000, Time said Emerge was "the nation's best black newsmagazine for the past seven years" the St. Louis Post-Dispatch described it as "the premier source for intellectual discussion on issues affecting African-Americans", and the New York Amsterdam News wrote that "it had no rival for cutting edge news for and about the Black community". The magazine was headquartered in Washington, D.C.
Wilmer C. Ames had the idea for Emerge, which he envisioned as a general interest magazine for upwardly mobile African Americans. He was the majority owner of Emerge Communications, the magazine's publishing company. Time Inc. owned 19.5 percent of the company and other investors, including Black Entertainment Television (BET), together held 29.5 percent. Ames planned to publish the first issue of Emerge in October 1988 with an initial circulation of 150,000. Publication was delayed when one of the investors failed to produce the funds it had promised.
The magazine launched instead in September 1989. In its first issue, Ames described Emerge's target audience: "As the collective effort of the Civil Rights Movement dissolved legal racial barriers, sustained individual efforts have resulted in a growing list of 'firsts' in achievement as black professionals have pushed to new heights and into new fields.... Emerge is a magazine designed to meet the needs of this new, affluent generation, a generation that assumes different kinds of responsibilities along with the new opportunities and freedoms it enjoys." The Los Angeles Times noted that Emerge was competing against "stalwart publications" that already served the black middle class, such as Ebony, Essence, Jet, and Black Enterprise. Ames told the Los Angeles Times he hoped Emerge would "complement", rather than replace, those magazines.
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