Email management

Email management is a specific field of communications management for managing high volumes of inbound electronic mail received by organizations. Today, email management is an essential component of customer service management. Customer service call centers currently employ email response management agents along with telephone support agents, and typically use software solutions to manage emails.

Email management evolved from database management and customer relationship management (CRM). Database management began in the 1960s. IBM provided one of the earliest solutions and established standards for database management. Prominent database management platforms include Oracle, SQL Server etc. Vern Watts, inventor of IBM's Information Management System (IMS), and Larry Ellison, founder of Oracle Corporation, are pioneers in database management systems.

As database management solutions became more sophisticated in functionality, marketing and customer service departments of large organizations started using information about customers for database marketing. Customer service managers soon realized that they could extend database marketing to store and retrieve all customer communications to improve visibility with key clients. This led to the development of CRM systems which managed communication with customers and prospective customers using various media, including phone, direct mail, web site, and email. Pioneers in CRM include David Duffield, creator of PeopleSoft, and Tom Siebel, founder of Siebel Systems.

As email became one of the most prevalent business-to-customer communication media in the 1990s, customer service departments needed specialized systems of tools and trained staff to manage email communication with their customers and prospective customers.

In 1994, Information Cybernetics, a company in Cambridge, Massachusetts, developed tools for pattern analysis and categorization of emails and other electronic communication channels. The platform of tools was called EchoMail. The first company to adopt EchoMail was AT&T. JC Penney adopted EchoMail in 1997.

...
Wikipedia