Elvir Omerbegovic
| Elvir Omerbegovic | |
|---|---|
 |
|
| Born | Mettmann |
| Nationality | German |
| Occupation | Entrepreneur |
| Known for | Selfmade Records |
Elvir Omerbegovic (* 1979 in Mettmann) is a German entrepreneur of Serbian–Bosnian descent, who is mainly known as the founder and CEO of the Hip Hop label Selfmade Records and as President of Rap of Universal Music Germany. Furthermore, he is the founder of the clothing label Pusher Apparel and the co-founder of Suckit.
Elvir Omerbegovic was born in Mettmann, Germany in 1979 as the son of Yugoslavian parents. At the age of twelve, Omerbegovic began to play streetball and won the German championship with his team several times. From 1993 onwards, he performed his sport semi-professionally, playing for Bayer Giants Leverkusen and Brandt Hagen. At the age of 16, he competed against AAU teams in New York as a member of a selected squad. Prior to finishing High School in Germany, he also played basketball at a High School in Kentucky, USA for one season. Upon graduation, Omerbegovic worked for RTL Newmedia in Cologne, Germany. He then earned a bachelor's degree in Political Science, Media and Sociology. Subsequently, he received a Master's degree in Political communication.
In 1999, he met Philipp Dammann during a community service training in Herdecke, Germany. Dammann, alias Flipstar, was a member of the Hip Hop group Creutzfeld & Jakob. Omerbegovic then began to appear as a rapper under the artist name Slick One. Flipstar also provided Omerbegovic with initial contacts in the German Hip Hop scene. In 2003, Omerbegovic was featured in the song Game Over for the first time on the Creutzfeld & Jakob album Zwei Mann gegen den Rest. In 2005, Omerbegovic recorded some songs in collaboration with Flipstar. Wo ich herkomm was used as one of the tracks for the Sampler Schwarzes Gold. Within the next two years, he recorded contributions to five releases by Selfmade Records. On the track Bruderkrieg, a collaboration with Edo Maajka on the album Chronik 2 in 2009, Omerbegovic appeared as a rapper for the last time.
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