Elsbeth Juda

Elsbeth Ruth Juda, née Goldstein and known professionally as Jay (2 May 1911 – 5 July 2014), was a British photographer most notable for her pioneering fashion photographs and work as associate editor and photographer for The Ambassador magazine between 1940 and 1965.

She was born in Darmstadt, Germany on 2 May 1911 to Margarete Neumann (1885–1954) and Julius Joel Goldstein (1873–1929), a philosopher. As a young woman, she moved to Paris, where she found work as secretary to a banker. In 1931, Elsbeth married her childhood love, Hans Peter Juda (1904–1975), and they went to live in Berlin where he was a financial editor at the Berliner Tageblatt. In 1933, they fled Nazi Germany for London with nothing but two suitcases and a violin.

Juda studied photography under the Bauhaus photographer Lucia Moholy, the wife of the artist László Moholy-Nagy. At the time Juda and her husband Hans lived in London, where Hans was the publisher of a British trade magazine called The Ambassador, for which László Moholy-Nagy was the Art Director.Lucia Moholy would visit Juda at her home to teach her photography. Soon after, Juda did a stint as a "dark room boy" at the Scaioni Studio in London. She later worked as a photographer for advertising companies and fashion magazines, including Harper's Bazaar .

Hans and Elsbeth Juda originally opened a London satellite office for the Dutch trade magazine International Textiles. After 1940, however, when Amsterdam came under control of the Germany army, the magazine proved too difficult to continue. In March 1946 the Judas changed the name of the publication to The Ambassador and changed its focus to British industry, trade and exports. The magazine was influential from its inception and encouraged by the British Government, who helped by ensuring a continual supply of paper during the war. Indeed, The Ambassador, The British Export Magazine became the voice of British manufacturing for export when the nation's trade was struggling to emerge after 1945. It was published monthly in four languages (English, German, French and Portuguese), had subscribers in over ninety countries, and a circulation of 23,000 copies.

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