Elred Kumar
| Elred Kumar | |
|---|---|
| Born | India |
| Occupation | Film director, producer |
| Years active | 2010–present |
Elred Kumar is an Indian film producer, who has made Tamil films under his production house, R. S. Infotainment. He made his directorial debut with the 2012 romantic thriller Muppozhudhum Un Karpanaigal (2012).
Elred Kumar was first announced as "a businessman passionate about the film industry" in an article by the Economic Times in 2009, and it was announced that he would collaborate with his business partner R. Jayaraman as a part of RS Infotainment to be the producers of Gautham Menon's Vinnaithaandi Varuvaayaa (2010) alongside VTV Ganesh and Escape Artists Motion Pictures' Madan. The romantic comin-of-age story featured Silambarasan and Trisha Krishnan in the lead roles, while A. R. Rahman composed the film's score and soundtrack. Upon release, it achieved positive reviews, with several critics giving "modern classic" status, whilst also becoming a commercially successful venture. His next venture, Ko (2011) directed by K. V. Anand and starring Jiiva, Karthika Nair and Piaa Bajpai, also opened to positive reviews.The Hindu described the film as a "tale with a realistic twist" and praised the film's production values. Elred Kumar was also involved in the co-production of the films Nadunisi Naaygal (2011) and Veppam (2011) alongside Jayaraman, Madan, Venkat and Gautham Menon.
Elred Kumar's scripted his next production Muppozhudhum Un Karpanaigal (2012), starring Adharvaa Murali and Amala Paul, with Ganesh Vinayak signed on as director. The film was to be shot across India and the USA at a budget of 200 million. However in March 2011, the director was ousted and Elred took over responsibilities as director of the project. The film opened to mixed reviews, with Kumar's performance as director being heavily scrutinised. A critic from IBN noted "Sadly, Kumar, while focusing on such things, seems to have lost the grip on the script, which lacks logic or coherence", concluding that "the director has got many things wrong". In comparison Sify.com noted that Elred "makes a confident debut with a film that maintains its suspense till the end." The film fared averagely at the box office, and Elred contemplated releasing a second version of the film with a different screenplay. He took the film to the 2012 Cannes Film Festival, where it was screened twice in the various film screenings in the city during the festival. His first Hindi film production, Ekk Deewana Tha (2012), a remake of his previous venture with Gautham Menon, also released on the same weekend as Muppozhudhum Un Karpanaigal. However the film opened to mixed reviews and took a lukewarm opening at the box office, resulting in financial failure.
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