Elmer's Glue
Elmer's logo used since 2007
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| Subsidiary | |
| Industry | Adhesives, Stationery, Craft, Hardware |
| Predecessor | Borden |
| Founded | 1947 |
| Founder | Gail Borden, Jr. |
| Headquarters | Westerville, Ohio, U.S. |
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Area served
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Worldwide |
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Key people
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Roger Posacki (President & CEO) Doug Kramer (CFO) |
| Products | Adhesives, Office supplies, Craft Supplies, Wood filler, Sealants, Paint markers, Foam board, Organizational products, Cutting tools |
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Number of employees
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250–500 |
| Parent | Newell Brands |
| Website | http://elmers.com |
Elmer's Products is an American-based company that has a line of adhesive, craft, home repair, and office supply products. It is best known as the manufacturer of Elmer's Glue-All, a popular PVA-based synthetic glue, in addition to other brands including Krazy Glue, ProBond adhesives, and X-Acto cutting tools.
Introduced by Borden, it was spun off independently in 1999. The company was acquired in 2003 by Berwind Corporation, a privately held investment firm. On October 5, 2015, Newell Rubbermaid announced a $600 million deal to acquire Elmer's Products.
The logo for the brand was based upon "Elmer the Bull", mate of Borden Inc.'s advertising mascot Elsie the Cow, during the 20th century. Elmer's image continues to be featured in the company logo.
On May 11, 1857, with three employees and one product, Gail Borden founded the company that became Borden, Inc. In 1929, Borden purchased the Casein Company of America, the leading manufacturer of glues made from casein, a byproduct of milk. Borden introduced its first glue product, known as Casecorez Glue, in 1932. Five years later, the company began producing resin adhesives for use in woodworking, such as Cascamite.
Immediately after World War II, the company expanded into synthetic resin glues and, in 1947, the first multipurpose consumer white glue, known as Elmer’s Glue-All, was introduced. The glue was packaged in a glass bottle with a popsicle stick type wooden applicator attached with a rubber band. Consumer feedback confirmed a need for an easier to use delivery method, which prompted the company to develop easy to squeeze bottles featuring a twistable orange cap, introduced in 1962. This innovation remains in use and is a trademark of Elmer's Products.
Over the next few decades, Elmer's focused on expansion of adhesive products for school and home, in addition to developing a variety of hardware sealants, compounds, and caulks. In 1968, Elmer's introduced Elmer's School Glue, the first white glue that washed out of clothes.
In the 1970s, Elmer’s also began marketing Krazy Glue, a well-known instant adhesive.
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Wikipedia