Ellen Jaffe Jones

Ellen Jaffe Jones is a U.S. consumer, health, and fitness journalist and author. She is an accomplished athlete and the author of Eat Vegan on $4 a Day--A Game Plan for the Budget Conscious Cook, published in 2011. Her book, "The Kitchen Divided-Vegan Recipes for the Semi-Vegan Household" was published in summer 2013. Her most recent book is Paleo Vegan: Plant-Based Primal Recipes, published in paperback by Book Publishing Company on March 10, 2014.

As a former 2-time Emmy-winning TV investigative/consumer reporter/anchor for 18 years in Des Moines, Miami, and St. Louis, she wrote her book after her mother, aunt, and both sisters had been diagnosed with breast cancer. Figuring out how to avoid the risks associated with family genes and medical history became the investigative reporting job of her life.

Jones has won The National Press Club first place for the Best Consumer Journalism of 1984 and two Emmy Awards plus four Emmy nominations for her reporting. She won numerous other awards in broadcasting and broke new ground in the work place by taking an unusual paid leave of absence from her television job before the creation of the US national Family Leave Act. She continued to work out of her home when her children were young, doing then unheard of broadcasts from a microphone in her kitchen.

Her most memorable story was discovering that the Miami School Superintendent had stolen gold-plated plumbing for his summer home in Naples, Florida. Jones moved to her home town of St. Louis where she broke the story about Chrysler Corporation's executive car driving program. Executives drove cars before they were sold to the public with odometers disconnected and customers were not told this until Jones broke the story. Jones finished her TV career working as an investigative/consumer reporter and morning anchor at KTVI-TV, KMOV-TV, and then after 6 years as a stay-at-home mom, re-entered the workforce as a morning anchor at KDNL-TV.

Jones joined Smith Barney as a financial consultant, and during her 5 years, was the #1 market performer (how well she did for clients, not for herself) in 2001 at her branch which included downtown St. Louis. Jones then joined her husband, Clarence, in his successful media consulting business, Winning News Media, Inc. She did media consulting for many vegan and vegetarian doctors, dietitians, and health care professionals and organizations.

She became a cooking instructor for the national non-profit, The Cancer Project. She has been a runner since age 28, became a certified personal trainer (AFAA) and certified running coach (RRCA). Before her book came out, she was the assistant volunteer coach for the girls cross country team at Manatee High School in Bradenton, Florida. She is also a private personal trainer/running and walking coach in Holmes Beach, Florida. Following a New York Times blog "My Vegan Marathon," written by a reporter who credited Jones with a huge marathon time improvement (1 hour!), Jones' main personal training, running, and vegan coaching business is now virtual via Skype and FaceTime.

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