Elio Leoni Sceti
| Elio Leoni Sceti | |
|---|---|
 |
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| Born | 1966, Rome |
| Nationality | Italian |
| Occupation | Businessman |
Elio Leoni Sceti is an Italian businessman and an investor in early-stage technologies. He is chairman of [LSG Holdings] and is a non-executive board member of beverage and brewing multinational Anheuser-Busch InBev and of Nomad Foods. Between May 2013 and June 2015 he served as the CEO of frozen food company, Iglo Group. Following the purchase of Iglo Group by Nomad Foods in May 2015, Leoni Sceti became a director of the business.
Born in Rome in 1966, Elio Leoni Sceti went to school in Lausanne, Switzerland before returning to Rome to study Economics at Luiss University. After graduating, he completed a postgraduate course in corporate law and tax, finishing top of his class.
In 1988, he joined Procter & Gamble's French and Italian business as one of its youngest ever brand managers. In 1992, he moved to Reckitt Benckiser as a category manager before becoming global head of category development and innovation in 2001. From 2005 to 2008 he was head of the company’s European division, during which time he developed new variants in Reckitt’s product range, working with brands such as Cillit Bang, Calgon, Finish and Airwick. In total he worked for 16 years at Reckitt Benckiser, in six different countries.
In July 2008, Elio Leoni Sceti became the CEO of EMI’s recorded music division. He left the position in 2010 to invest in early-stage technology companies, including social TV startup Beamly, of which he became chairman.
In May 2013, he became CEO of European frozen food company Iglo Group, the parent company of Iglo, Birds Eye (UK) and Findus (Italy). Later that year, he sought to tie the company’s digital marketing closer to its TV campaigns through increased investment in Facebook and mobile advertising. In November 2013, he unveiled a new growth plan to double Iglo’s sales from €1.6bn in 2012 to €3.2bn in 2020.
Under Elio Leoni Sceti, Iglo launched a refocused marketing strategy in support of this target, aiming to redefine the frozen food category and broaden its appeal beyond its traditional consumer base. As part of this initiative, Elio Leoni Sceti directed Iglo’s efforts towards educating consumers about the benefits of frozen food and how it helps to tackle the pressing issue of food waste.
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