Edmund E. Anderson
| Edmund E. Anderson | |
|---|---|
| Born |
April 29, 1906 Boston, Massachusetts |
| Died | October 23, 1989 (aged 83) Baudette, Minnesota |
| Occupation | Industrial designer |
| Employer |
General Motors Nash Motors American Motors Corporation |
| Notable work | Rambler American (first generation) |
Edmund E. Anderson (April 29, 1906 – October 23, 1989) was an automotive designer in the North American automotive industry at General Motors and notably as the lead designer for American Motors Corporation (AMC) from 1950 to 1961.
Edmund E. Anderson was born in Boston, Massachusetts, the son of Edgar and Tekla Anderson. The family moved to Spooner, Minnesota near the Canada–US border when Edmund was a young man. His family had a farm, but he began to work for a Chevrolet dealer in Spooner.
Before World War II, Anderson, became head of GM's Oldsmobile Styling Studio. He then headed the Chevrolet Styling Studios. Anderson was described as a capable designer and a good administrator, but his greatest talent was an ability to spot talented people.
Anderson was recruited in 1950 by George W. Mason, the president of Nash Motors, to develop the independent automaker's own in-house design studio - which became known as Nash Styling. From 1950 to 1955, Anderson worked with Helene Rother who was under contract for the company and responsible for interiors that offered beautiful designs. Anderson also hired Bill Reddig, a talented former Ford Motor Company designer, who made important contributions to the 1954 Rambler line.
Before Anderson joined Nash, the company had relied on outside designers. Nevertheless, Nash retained Europe's best designer, the celebrated Battista Farina, as a consultant. Even with a new Nash Styling department in-house, the company continued to hire outside stylists (including Detroit-based William J. Flajole) to work on special projects such as the Nash Metropolitan.
Anderson was also responsible for the Pininfarina Nash of 1952. He revised the highly acclaimed Italian designer's contracted work for a more American look. However, the "Pininfarina" logo remained on the car because of its marketing value.
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