Eat This, Not That
First edition cover
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| Author | David Zinczenko with Matt Goulding |
|---|---|
| Cover artist | George Karabotsos |
| Country | United States |
| Language | English |
| Subject | Nutrition |
| Publisher | Galvanized Media |
| Media type | Print (Paperback), Digital |
| ISBN | |
| OCLC | 177062677 |
| 613.2 22 | |
| LC Class | RA784 .Z563 2008 |
Eat This, Not That! (ETNT), is a print and digital franchise owned and operated by co-author David Zinczenko. The original book series was developed from a column from Men's Health magazine written by David Zinczenko and Matt Goulding. It now also includes a website, quarterly magazine, videos, e-books and downloadable PDFs.
The franchise makes recommendations about food choices with the aim of improving health. Criteria for unhealthy dishes center on high levels of calories, fat, saturated fat, trans fat, sodium and/or sugar content. The healthier alternatives often include higher levels of fiber and/or protein. The franchise brands itself as the "no-diet weight loss solution." As of October 2012, the ETNT franchise has sold more than 8 million copies.
An iPhone application Eat This, Not That! The Game became the number one application in the Healthcare & Fitness category and number ten across the entire collection of free applications available in the iTunes Store in 2010. A quarterly magazine, Eat This, Not That!, was launched in 2015, and is distributed by Meredith in 80,000 pockets nationwide.
Eatthis.com focuses on weight loss, healthy, family, and supermarket and restaurant food swaps. The website has 5 million uniques a month, and syndication relationships with Yahoo! and MSN.
ETNT for Kids is the second book in the series, and was published in August 2008. Similar to ETNT, this book guides readers to the healthiest options for kids on popular restaurant menus. It also provides a restaurant report card, which provides letter grades for America’s most popular fast-food and sit-down chain restaurants (Those restaurants that refused to give out nutritional information, received an automatic "F"). Other sections help parents and kids navigate the school cafeteria, pack healthy lunches, and shop wisely at the supermarket.
Published in December 2008, the Supermarket Survival Guide addresses grocery-store, food shopping, and using the format of swapping out one unhealthy product for a better one. It provides label decoders (defining claims like "free range" or "organic") and nutritional values on all the various areas of the supermarket (such as the produce section, meat counter, and cereal aisles). A shopper can use this book to filter through the multiple brand choices, and discern what product—whether it be deli meat or sandwich bread—is the healthiest option.
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