Broadcast area | New Zealand |
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Slogan | Best of the 70s, 80s and 90s |
First air date | 1970 |
Format | 70s, 80s and 90s |
Owner | NZME Radio |
Webcast | Livestream on iHeartRadio |
Website |
Official website Corporate website |
Mix is an adult contemporary music radio network in New Zealand, broadcasting music from the 70s, 80s and 90s. The network began as Radio i in 1970, and has also operated at Easy Listening i, Viva and Easy Mix. It had stations Tauranga, Hawke's Bay and Wellington before going off-air in 2012. It relaunched in Auckland in 2014, Christchurch in 2015 and Wellington, Nelson and Whangarei in 2016, and is currently owned and operated by New Zealand Media and Entertainment.
Mix is targeted towards 39 to 54-year-old women who are fashion-aware, up with the latest trends, catches up with friends for brunch or coffee, and is in charge of their household budget. The network only features two presented programmes, a three-hour weekday breakfast show with Mel Homer, covers fashion, entertainment, dining, music, and health and beauty as well as a Sunday show hosted by Lauren Mabbot. Its head office and studios are located in central Auckland, alongside New Zealand Media and Entertainment's seven other radio networks.
Outside of its weekday morning programme, Mix plays music without hosts. The station plays a shuffle of 1970s, 1980s and 1990s top 40 music, from Madonna's Like a Virgin to Coolio’s Gangsta's Paradise. Artists like Prince, Michael Jackson, Mariah Carey, INXS, Robbie Williams, George Michael and Ricky Martin get regular airplay.