Eastmont Town Center
Coordinates: 37°46′4.38″N 122°10′37.67″W / 37.7678833°N 122.1771306°W
Eastmont Town Center is a shopping mall and social services hub located on 33 acres (130,000 m2) bounded by Foothill Boulevard, Bancroft and 73rd Avenues, and Church Street, in the Eastmont neighborhood of East Oakland. The mall opened in 1970 on the site of a 1920s-era Chevrolet automobile factory called Oakland Assembly. Architect William Pereira designed the building. It is physically almost next to, and by entry access a few blocks away from, the similarly sized Evergreen Cemetery.
Originally known as Eastmont Mall, the mall was a popular and heavily used shopping destination during most of the 1970s and 1980s, but declined by the 1990s due to a huge drop in the average income level, and a concurrent increase in the crime rate in the mall and the surrounding neighborhoods.
Eastmont's primary anchor tenants were JCPenney, Mervyns, Woolworth's (including a lunch counter), Safeway, Pay 'n Save and Kinney Shoes, one of the nation's leading shoe retailers at the time. Hickory Farms had a location in Eastmont Mall, and there were also branches of Smiths and Roos/Atkins, both popular regional men's clothing stores. The mall also housed a Syufy movie theater, opened in 1971, with four screens. Food choices included Orange Julius, Karmelkorn and the H. Salt Esquire fast-food seafood chain.
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