Eastman colour

Eastmancolor is a trade name used by Eastman Kodak for a number of related film and processing technologies associated with color motion picture production.

Eastmancolor, first introduced in 1950, was one of the first widely successful "single-strip colour" processes, and eventually displaced the more cumbersome Technicolor. Eastmancolor was known by a variety of names such as Deluxe color (20th Century Fox), Warnercolor, Metrocolor, Pathecolor and Columbiacolor, and others.

For more information on Eastmancolor, see

The 1959 British satirical comedy film The Mouse That Roared was filmed using the Eastmancolor process.

Eastmancolor became very popular in the South Indian film industry during early 60's.

...
Wikipedia