Eastern Columbia Building
| Eastern Columbia Building | |
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Eastern Columbia Building
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| Location | 849 S. Broadway, Los Angeles |
| Built | 1930 |
| Architect | Claud Beelman |
| Architectural style(s) | Art Deco |
| Designated | June 28, 1985 |
| Reference no. | 294 |
Coordinates: 34°02′34″N 118°15′22″W / 34.042751°N 118.256226°W
The Eastern Columbia Building, also known as the Eastern Columbia Lofts, is a thirteen-story Claud Beelman designed Art Deco building located at 849 S. Broadway in the Broadway Theater District of Downtown Los Angeles. It opened on September 12, 1930 after just nine months of construction. It was built at a cost of $1.25 million as the new headquarters and 39th store for the Eastern Outfitting Company and the Columbia Outfitting Company, furniture and clothing stores founded by Adolph Sieroty and family. At the time of construction, the City of Los Angeles enforced a height limit of 150 feet, however the decorative clock tower was granted an exemption, allowing the clock a total height of 264 feet.
The edifice is easily spotted from the Interstate 10 - Santa Monica Freeway, as well as many other sections of downtown, due to its bright "melting turquoise"terra cotta tiles and trademark four-sided clock tower, emblazoned with the word "EASTERN" in bright white neon on each face of the clock.
The building is widely considered the greatest surviving example of Art Deco architecture in the city (Jose Huizar) following the 1969 destruction of Richfield Tower. It is one of the city's most photographed structures and a world-renowned Art Deco landmark. It has been characterized as the "benchmark of deco buildings in LA".
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