EastWest Records America
| East West Records | |
|---|---|
 |
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| Parent company | Warner Music Group |
| Founded | 1955 |
| Distributor(s) | Warner Music Group |
| Genre | Pop |
| Country of origin | United Kingdom |
| Location | Kensington, London, United Kingdom |
| Official website | www |
East West Records (stylized as eastwest from 1990 to 2001) is a record label formed in 1955, distributed and owned by Warner Music Group, headquartered in London, United Kingdom.
Upon its creation in 1955 by Atlantic Records, the label had one hit with the Kingsmen and went into hibernation until 1990, when Atlantic revamped the imprint as EastWest Records America. Atlantic senior VP Sylvia Rhone was appointed Chair/CEO of the fledgling label. Under Rhone's leadership, East West shot to mega success with several multiplatinum acts such as Simply Red, En Vogue, Pantera, Yo-Yo, Das EFX, Snow, Gerald Levert, AC/DC, Dream Theater, Missy Elliott and MC Lyte. EastWest also distributed other imprints, such as: Interscope Records, Motor Jams Records, Mecca Don Records and The Gold Mind Inc.
In 1994, Rhone was appointed Chairman and CEO of Atlantic's sister label Elektra Records. At the time, East West (along with most of its roster) also broke away from the Atlantic umbrella to continue to operate under Rhone at Elektra. By the new millennium, budget cuts at Warner Music Group resulted in East West being absorbed into Elektra, where some of its acts were shifted over as well. In 2004, Time Warner sold Warner Music Group to private investors led by Edgar Bronfman Jr.. Subsequently, more budget cuts were made, this time resulting in Elektra to be absorbed into Atlantic.
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