Earth-665
| Not Brand Echh | |
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Not Brand Echh #2 (Sept. 1967). Cover art by Marie Severin, featuring parodies of Marvel characters as well as those of DC, Gold Key, and Tower Comics.
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| Publication information | |
| Publisher | Marvel Comics |
| Schedule | Monthly |
| Format | Ongoing series |
| Genre | |
| Publication date | August 1967 – May 1969 |
| No. of issues | 13; 14th issue in 2017 |
| Main character(s) | Forbush Man |
| Collected editions | |
| Marvel Masterworks: Not Brand Echh, Volume 1 | ISBN |
Not Brand Echh is a satiric comic book series published by Marvel Comics that parodied its own superhero stories as well as those of other comics publishers. Running for 13 issues (cover-dated Aug. 1967 to May 1969), it included among its contributors such notable writers and artists as Stan Lee, Jack Kirby, Gene Colan, Bill Everett, John and Marie Severin, and Roy Thomas. With issue #9, it became a 68-page, 25¢ "giant", relative to the typical 12¢ comics of the times. In 2017, a 14th issue was released.
Its mascot, Forbush Man, introduced in the first issue, was a superhero wannabe with no superpowers and a costume of red long johns emblazoned with the letter "F" and a cooking pot, with eye-holes, covering his never-revealed head. His secret identity was eventually revealed in issue #5 (Dec. 1967) as Irving Forbush, Marvel's fictitious office gofer.
Marvel Comics' superhero-satire comic book Not Brand Echh ran an initial 13 issues (cover-dated Aug. 1967 - May 1969), with a 14th issue published in 2017.
The series title was a play on an advertising convention of the time, in which a competitor's product was not referred to by name, but simply as "Brand X"; DC was sometimes playfully called "Brand Echh" in Marvel "Bullpen Bulletins" and letters pages, hence this comic was "Not Brand Echh." The copyrighted title of the comic in its postal indicia was Brand Echh for its first four issues, and afterward Not Brand Echh, the trademarked cover title from the start.
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