E ticket

The phrase E ticket (or E ticket ride) refers to the admission ticket system used at the Disneyland and Magic Kingdom theme parks before 1982, where the E ticket (officially termed "E coupon") admitted the bearer to the newest, most advanced, and/or most popular rides and attractions.

When Disneyland opened in 1955, visitors purchased an admission ticket to the park at the main gate booths and then purchased separate admission inside for each attraction. Less than three months after opening, Disney began selling "Value Books", each of which contained several of each coupon labeled "A" through "C", to supplement the pay-per-ride system. Attractions were then designated as "A", "B", or "C" attractions, and visitors needed to either purchase a specified coupon from a nearby booth or present the discount coupon book with the correct coupon attached. As determined by Disney, "A" attractions were the smallest or least popular, "B" attractions were more popular and/or more advanced, and "C" attractions were the most popular and/or most advanced. In 1956, Disney introduced the "D" designation for the most popular attractions and upgraded several former "C" attractions including Jungle Cruise to "D".

In June 1959, amid the completion of Disneyland's first major expansion, Disney introduced the "E" designation for the park's most popular attractions and made the new Submarine Voyage, Matterhorn Bobsleds, and Disneyland–Alweg Monorail "E" coupon attractions. Additionally, the Santa Fe & Disneyland Railroad, Rocket to the Moon, Rainbow Ridge Pack Mules, Rainbow Mountain Stage Coaches, Mark Twain Riverboat, Sailing Ship Columbia, Rafts to Tom Sawyer Island, and Jungle Cruise – all previously "D" rides – were upgraded to "E". "E" remained the highest attraction/coupon designation for over 20 years. Several "E" attractions were added throughout the 1960s and 1970s. In 1971 the coupon system was duplicated at the Magic Kingdom when it opened.

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