E3 Media and Business Summit
| Electronic Entertainment Expo | |
|---|---|
 |
|
| Status | Active |
| Genre | Video games |
| Venue | Los Angeles Convention Center |
| Location(s) | Los Angeles, California, U.S. |
| Country | United States |
| Inaugurated | May 11, 1995 |
| Most recent | June 2016 |
| Next event | June 2017 |
| Attendance | 50,300 (2016) |
| Organized by | Entertainment Software Association |
| Website | |
| https://www.e3expo.com/ http://www.e3insider.com | |
The Electronic Entertainment Expo, commonly referred to as E3, is an annual trade fair for the video game industry presented by the Entertainment Software Association (ESA). It is used by many video game publishers and accessory manufacturers to introduce and advertise upcoming games and game-related merchandise.
E3 used to be an industry-only event; individuals who wished to attend were required by the ESA to verify a professional connection to the video-game industry.
E3 is usually held in late May or early June at the Los Angeles Convention Center (LACC) in Los Angeles; the most recent event was held from June 14–16, 2016. The show in 2017 will be held from June 13–15, 2017.
Before E3, game publishers went to other trade shows to display new or upcoming products; these include the Consumer Electronics Show (CES) and the European Computer Trade Show. As the game industry grew rapidly during the early 1990s, industry professionals felt that it had outgrown the older trade shows. According to Tom Kalinske, CEO of Sega America, "The CES organizers used to put the video games industry way, way in the back. In 1991 they put us in a tent, and you had to walk past all the porn vendors to find us. That particular year it was pouring rain, and the rain leaked right over our new Genesis system. I was just furious with the way CES treated the video games industry, and I felt we were a more important industry than they were giving us credit for." Sega did not return to the CES the following year, and several other companies exited from further CES shows.
Separately, in 1994, the video game industry had formed the Interactive Digital Software Association (IDSA, later becoming the Entertainment Software Association, ESA, in 2003) in response to attention the industry had drew from the United States Congress over a lack of a ratings system in late 1993. The IDSA was formed to unify the video game industry and establish a commission, the Entertainment Software Ratings Board (ESRB) to create a voluntary standard rating system that was approved by Congress.
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Wikipedia