E3 (games show)
| Electronic Entertainment Expo | |
|---|---|
 |
|
| Status | Active |
| Genre | Video games |
| Venue | Los Angeles Convention Center |
| Location(s) | Los Angeles, California, U.S. |
| Coordinates | 34°02′23″N 118°16′13″W / 34.039737°N 118.270293°WCoordinates: 34°02′23″N 118°16′13″W / 34.039737°N 118.270293°W |
| Country | United States |
| Inaugurated | May 11, 1995 |
| Most recent | June 2017 |
| Next event | June 2018 |
| Attendance | 68,400 (2017) |
| Organized by | Entertainment Software Association |
| Website | |
| https://www.e3expo.com/ http://www.e3insider.com | |
The Electronic Entertainment Expo, commonly referred to as E3, is a premier trade event for the video game industry. Presented by the Entertainment Software Association (ESA), it is used by many developers, publishers and hardware and accessory manufacturers to introduce and advertise upcoming games and game-related merchandise to retailers and members of the press.
The E3 event formally includes an exhibition floor for developers, publishers, and manufacturers to showcase titles and products to be sold in the upcoming year. In the few days before the event, the largest publishers and hardware manufacturers will hold an hour-long press conference to outline their offerings that will be on display, and which feature announcements of new games and products. E3 is considered to be the biggest gaming news expo of the year in North America.
E3 was formerly an industry-only event; individuals who wished to attend were required by the ESA to verify a professional connection to the video-game industry. With the rise of streaming media, several of the press conferences were broadcast to the public to increase their visibility. In 2017, E3 became open to the public for the first time, issuing 15,000 passes for those who wanted to attend.
E3 is usually held in late May or early June at the Los Angeles Convention Center (LACC) in Los Angeles; the most recent event was held from June 13–15, 2017. The show in 2018 is scheduled for June 12–14.
Before E3, game publishers went to other trade shows to display new or upcoming products; these include the Consumer Electronics Show (CES) and the European Computer Trade Show. As the game industry grew rapidly during the early 1990s, industry professionals felt that it had outgrown the older trade shows. According to Tom Kalinske, CEO of Sega America, "The CES organizers used to put the video games industry way, way in the back. In 1991 they put us in a tent, and you had to walk past all the porn vendors to find us. That particular year it was pouring rain, and the rain leaked right over our new Genesis system. I was just furious with the way CES treated the video games industry, and I felt we were a more important industry than they were giving us credit for." Sega did not return to the CES the following year, and several other companies exited from further CES shows.
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