E-flux

e-flux is a publishing platform and archive, artist project, curatorial platform, and enterprise founded in 1998. The news digest, events, exhibitions, schools, journal, books, and art projects produced and/or disseminated by e-flux describe strains of critical discourse surrounding contemporary art, culture, and theory internationally. Its monthly publication, e-flux journal, has produced essays commissioned since 2008 about cultural, political, and structural paradigms that inform contemporary artistic production.

In November 1998, the exhibition The Best Surprise is No Surprise, at the Holiday Inn in Chinatown, Manhattan, used a new communication technology—e-mail—to disseminate the press release. Curators Regine Basha and Christoph Gerozissis, and artist Anton Vidokle used this means to bring hundreds of guests to the 12-hour, all-night exhibition—a small, self-initiated, one-night event with works by Tomoko Takahashi, Michel Auder, Carsten Nicolai, and Peter Scott. One month later, Vidokle started e-flux. Greeted with strong interest from art professionals and institutions, e-flux’s readership grew to more than 20,000 international artists, curators, and critics. In its first year, e-flux was invited to present special projects at the ARCO art fair in Madrid and at Art Basel. As the number of readers to its news digest rapidly expanded from 1998 through 2003, e-flux was largely based in a one-room apartment at 344A Greenwich Street, New York City, where work on e-flux was combined with experimental exhibitions such as Infra-Slim.

The e-flux mailing list is made free for readers by a set fee paid by museums and other institutions of art to publish their press releases and other communiqués via e-flux. All information disseminated is permanently archived for reference and research. While its network is limited to public art centers and museums, e-flux offers similar platforms to commercial galleries through its art-agenda subsidiary, and to art schools and art academies through art&education, which e-flux jointly administers together with Artforum International.

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